10 Best Off-Page SEO Trends & Techniques in 2018

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SEO trends keep getting updated with new ideas and ways to get better ranking for web pages. Off-page SEO is as crucial as the On-page SEO when it comes to the website’s visibility and reach.

When the on-page SEO helps you get better reach and visibility for your website, off-page SEO helps your website earn a good position in SERP. Let’s find out what some of the off page optimization techniques for 2018 are, which ensure that your website don’t fall behind the online competition.

1. Create Content That is Worth a Share

Whatever techniques are used to bring the website to the mass, there is nothing that can do this magic than good content. Write content that is engaging and catchy, so that the readers find it worth sharing. Good research is the key to a good article. Keep your articles updated and fresh with the aid of great research.

2. Write Guest Blogs

There are several popular blogs that allow guest posts or contributed posts. Select some good blogs which have enough followers, and write guest posts for them. This can give your website better reach if your article gets viral enough.

3. Seek The Help of Influencers

If you’re sure that your article is worth sharing, one of the best ways to take it viral is to take the help of influencers in that industry. With a strong follow base, the content shared by the influencers would be beneficial for your article to get a better visibility among the mass, thereby rewarding he site with better SEO ranking too.

4. Social Bookmarking Sites

There are several social bookmarking sites where you can post your content. These bookmarking sites can help your website get good traffic. When there’s a good blog written, ensure that you post them on popular social bookmarking sites too.

5. Engagement on Social Media

Many articles get viral on social media, which improves the page’s ranking and position on search. Write good articles with catchy titles so that the readers find them interesting and worth sharing to their social media followers. The reach you get from social media engagement is not less, which is why almost all the brands have their own pages and groups on social media platforms. This is one of the most effective offpage optimization techniques you can apply.

6. Submission on Blog Directory

Submit your articles on effective blog directories. Though these submissions take time to work out for you, the results you gain from them stay longer and help your page enjoy a better ranking position for a longer period.

7. Public Forums

There are several forums where you can get involved and post your article links. This can help you get traffic from those forums as well. Make sure that you don’t spam by adding too many links or overdoing it. Use the smart method of engaging the reader in your discussion, and provide the web link so that they can refer to the same for more details.

8. Question & Answer Websites

There are several question and answer websites that work similar to the public forums. Engage the readers in your answers and finally provide a link to your website. This gives you genuine traffic that can turn into your loyal users.

9. Submission of Videos

In this fast paced era, many find it easier to watch videos than reading the whole text. If your website has videos or a video channel of its own. Those links can be shared and taken viral, which would give you quick results than sharing your text.

10. Usage of Infographics

Images and infographics have a greater impact on an average user than text. This is because we tend to remember colours and patterns better than plain words. Make use of this pattern, and create infographics for your articles and share them along with your articles, so that it becomes useful for the readers and they find it worth sharing too. 

The above mentioned are some of the off-page techniques that are trending in 2018. With a number of SEO companies that help you in getting your content better reach, you can hire the services of a good SEO agency. There are many SEO agencies in Australia like Traffic Radius that can help you reach your content to your target audience effectively.

Are you looking for great SEO services in Melbourne? Traffic Radius is one of the leading brands that can take care of your SEO needs at affordable rates. 

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