Best Link Analysis Tools for Competitor Benchmarking in SEO

-
Link analysis is one of the marketing tools used in the digital world for competitor benchmarking. Like in any other kind of marketing, link analysis is needed to understand where you stand in SEO compared to your competitors. Unlike in the past, now we have enough tools for link analysis in SEO.

This list of link analysis tools are for brands that would want to compare their SEO to that of their competitors. Before knowing about these tools, you should first have an understanding about the following:

l  No of links: The number of links you have on other sites is important when it comes to link analysis.
l  Anchor texts: The anchor texts related to your links are important to analyse the links of other websites.
l  Links of competitors: You should have an understanding about the links of your competitors, so that you can compare them with your own site’s links.

Now let us discuss some of the link analysis tools for competitor benchmarking in terms of SEO.

Google Link

The insights provided by Google Webmaster Tools and advanced search syntax can help you find out the websites that have your links on their websites. Though this gives you only the data related to your website, it is helpful to understand the number of links you have on other websites.

Using Google advanced search and GWT has its pros and cons as well. It is quick, free and simple to use, but you may need additional plugins to pull all the data and it only gives you some data related to the links. It does not give you access to data like the Page Rank, etc that are important when it comes to SEO.

Majestic SEO

Majestic SEO is a link exploring tool that has its own web crawlers to analyse the backlinks, and is one of the leading backlink analysis tools available today.

This tool is partially free, quick in results, allows you to compare the data of multiple sites and allows you to compare anchor texts of various websites. Once you complete analysing 1000 links, you should subscribe for the tool by paying the subscription fee.

Open Site Explorer

The Open Site Explorer is one of the commonly used link analysis tools to compare the links of multiple websites and understand your SEO better.

This tool is easy to use, gives quick results, and can compare links and anchor texts of websites. It also can give you the details drilling down to specific pages. However, one of the flaws of this tool is that you cannot gauge the progress or improvement of the business over time.

Advanced Link Manager

Advanced Link Manager is a part of the Advanced Web Ranking tool which is one of the most popular keyword ranking tools. Beyond analysing the links of the website, it allows you to automate the link building done on the website. Despite its features, this tool is not among the most preferred link analysis tools for SEO.

Advanced Link Manager is a paid tool and is a software which cannot be accessed by web browsers.  

Link Diagnosis

Link Diagnosis is one of the link analysis tools that is easier to use, but one of the major drawbacks of the tool is that it functions only on Firefox.

The Link Diagnosis tool is free, though there are some advanced features that are available on payment. It is quick and you can analyse anchor texts using the tool. You can get the details of the pages drilled down to specific pages of a website.

Bing Webmaster Tools Link Explorer

One of the recent developments of Yahoo Site Explorer was its launch of Bing Webmaster tools. This tool allows you to analyse and track the reports of 6 months. The data available is up-to-date, free, quick and easy to use.

The above mentioned are the most used link analysis used till date. However, new tools keep evolving with new features to track the links of multiple websites, helping brands in improving their links.

Are you looking for effective SEO services for your website? Traffic Radius is one of the leading brands in Melbourne that can take care of your SEO needs at affordable rates. 

Comments

Post a Comment

Popular posts from this blog

Why is a Campaign Important?

-
Image
  Search Engine Marketing Services is a way of advertising your products and services on the internet that is normally considered to be free. However, you need to realize that many search engines are now blocking some pages from their search results due to various reasons. This can be very frustrating for any business because it means that you won't be able to reach the customers that will be generated from those pages. The best way to combat this is by reaching out to search engine marketing firms that have the experience and resources to help you achieve that goal. It is also important that you choose the right firm to help with search engine marketing because not all SEO companies have the same level of expertise. There are currently over three trillion searches performed each day around the world. No matter what industry you are in any of those searches would be directly related to your product or service you offer. Organic rankings are no longer the only way for your site to ...
Read more

Benefits of Off Page SEO Services

-
Image
  On page SEO services refers to all those processes that involve creating a website but don't include anything on the front page. These services are the backbone of any decent online business, and the key to attracting highly targeted visitors to your website so they spend money on your product or service. On page SEO services are varied, with many companies claiming to provide exactly what you need but not many of them doing it properly. There is no point wasting time on companies that offer you substandard services if you're looking to build a long-term relationship with a company that can grow your business. In order to find the best companies that offer on page SEO services you can use a web directory like Squidoo, which have a comprehensive list of every website offering these services, and from these websites you can read reviews written by other site visitors. You should also make sure that you're not paying for an on page SEO services package when you can get the ...
Read more

A Guide For Selecting the Best Web Design and Web Development Company

-
Image
It is very common for website designers in Australia to be hired by corporate companies as well as private clients all over the world. The web development agency that they work with basically represents the interests of the business that wants to create a website. This agency also acts as the communication link between the client and the web designer, hence, creating a synergy between both parties. In turn, this leads to quality web development services that the company will be able to offer its customers in the future. Although web development services are needed in every industry, web design is more popular. This is because people are using the internet more often than ever before. As such, if the website is not designed properly, then there is a big chance that people will get to know about it before the company does. In turn, they might decide not to do business with that particular company in the future. There are a lot of benefits in hiring web design and web development professi...
Read more