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Showing posts from May, 2018

Best Link Analysis Tools for Competitor Benchmarking in SEO

Link analysis is one of the marketing tools used in the digital world for competitor benchmarking. Like in any other kind of marketing, link analysis is needed to understand where you stand in SEO compared to your competitors. Unlike in the past, now we have enough tools for link analysis in SEO. This list of link analysis tools are for brands that would want to compare their SEO to that of their competitors. Before knowing about these tools, you should first have an understanding about the following: l   No of links: The number of links you have on other sites is important when it comes to link analysis. l   Anchor texts: The anchor texts related to your links are important to analyse the links of other websites. l   Links of competitors: You should have an understanding about the links of your competitors, so that you can compare them with your own site ’ s links. Now let us discuss some of the link analysis tools for competitor benchmarking in terms ...

10 Best Off-Page SEO Trends & Techniques in 2018

SEO trends keep getting updated with new ideas and ways to get better ranking for web pages. Off-page SEO is as crucial as the On-page SEO when it comes to the website ’ s visibility and reach. When the on-page SEO helps you get better reach and visibility for your website, off-page SEO helps your website earn a good position in SERP. Let ’ s find out what some of the off page optimization techniques for 2018 are, which ensure that your website don ’ t fall behind the online competition. 1. Create Content That is Worth a Share Whatever techniques are used to bring the website to the mass, there is nothing that can do this magic than good content. Write content that is engaging and catchy, so that the readers find it worth sharing. Good research is the key to a good article. Keep your articles updated and fresh with the aid of great research. 2. Write Guest Blogs There are several popular blogs that allow guest posts or contributed posts. Select some good blogs whi...